As the game launch is now literally a couple of days away, it is time now for the final preparations.
Marketing is in full swing: Steam code keys sent to journalists, youtubers and other influencers. Posts posted on Facebook indie gaming groups, on reddit dev forums and on this site.
Steam store preparations in full swing as well.
The goal: bringing the game to as many eyes as possible. I believe this will be easier after the game is out and gamers had a chance to experience it, and so in that way the marketing is actually just beginning.
The next blog post will explore the near future of the post launch updates, with a glimpse to the further future as well.